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FUNDAMENTALS OF DIGITAL MARKETING: MODULE 4 Quiz Answers

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 4 Quiz Answers

Plan your online business strategy Quiz Answers

Question 1: What is the first step in creating an online business strategy?

A: Identifying business goals

B: Understanding what the competition is doing

C: Knowing the market

D: Aligning goals to the strategy

Question 2: What is the purpose of the ‘See, Think, Do, Care’ framework?

A: To help determine a marketing strategy

B: To help a business understand the customer journey online

C: To help a business reach a global audience

D: To give insight into specific customer groups

Question 3: Why is optimising customer touchpoints online beneficial for businesses?

A: It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility

B: It gives businesses the opportunity to save money on online advertising

C: It provides customers with value every time they come into contact with a brand, helping build trust

D: It gives businesses an opportunity to collect more data from potential customers

Question 4: Once you’ve worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy?

A: Incorporate it within marketing materials across all channels to help raise customer awareness

B: Create an email campaign letting your customers know why you are unique

C: Film a video explaining your unique selling point and send it to employees

D: Create a press release and distribute it through your channels

Question 5: What type of information can KPIs provide?

A: Audience segmentation

B: Long-term projections

C: Financial viability

D: Board decisions

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