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FUNDAMENTALS OF DIGITAL MARKETING: MODULE 3 Quiz Answers

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 3 Quiz Answers

Build your web presence Quiz Answers

Question 1: Which of the following statements is true when it comes to developing a web presence for a business?

A: Customers can learn about a business by downloading a mobile app, but they can’t place an order using an app

B: Building a new website requires a large budget

C: Mobile apps enable your customers to purchase your products without being on your website

D: All businesses must have a website to sell products

Question 2: What is a web server?

A The customer service representative you can call when you have questions about your website

B: The answer you get when you search a term on the web

C: A computer connected to the Internet with software that allows it to host all the components of your website

D: The device that determines the speed of your mobile connection

Question 3: Fill in the blank: A __________ is a shortcut to other pages on your site or elsewhere on the web.

A: Hyperlink

B: Return link

C: Menu bar

D: Breadcrumb

Question 4: Which of the following is something you’ll probably want to exclude from your website?

A: Prices

B: A lot of deep scientific information and detailed statistics

C: Special offers

D: Certifications to show you’re qualified to provide a service

Question 5: Which of the following is an example of a ‘call to action’ on a website?

A: A list of phone numbers customers can use to get in contact with you

B: A ‘Get directions to our store’ button which when clicked, redirects to a map displaying directions to the store based on the customer’s current address

C: An icon button that takes the customer to your social media accounts

D: A hotline phone number that helps users complete their purchases

Question 6: What should you consider when developing your website content?

A: What your customers are looking for

B: Your latest promotions and discounts

C: Your brand values

D: Whether the content will go viral or not

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