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FUNDAMENTALS OF DIGITAL MARKETING: MODULE 3 Quiz Answers
Build your web presence Quiz Answers
Question 1: Which of the following statements is true when it comes to developing a web presence for a business?
A: Customers can learn about a business by downloading a mobile app, but they can’t place an order using an app
B: Building a new website requires a large budget
C: Mobile apps enable your customers to purchase your products without being on your website
D: All businesses must have a website to sell products
Question 2: What is a web server?
A The customer service representative you can call when you have questions about your website
B: The answer you get when you search a term on the web
C: A computer connected to the Internet with software that allows it to host all the components of your website
D: The device that determines the speed of your mobile connection
Question 3: Fill in the blank: A __________ is a shortcut to other pages on your site or elsewhere on the web.
A: Hyperlink
B: Return link
C: Menu bar
D: Breadcrumb
Question 4: Which of the following is something you’ll probably want to exclude from your website?
A: Prices
B: A lot of deep scientific information and detailed statistics
C: Special offers
D: Certifications to show you’re qualified to provide a service
Question 5: Which of the following is an example of a ‘call to action’ on a website?
A: A list of phone numbers customers can use to get in contact with you
B: A ‘Get directions to our store’ button which when clicked, redirects to a map displaying directions to the store based on the customer’s current address
C: An icon button that takes the customer to your social media accounts
D: A hotline phone number that helps users complete their purchases
Question 6: What should you consider when developing your website content?
A: What your customers are looking for
B: Your latest promotions and discounts
C: Your brand values
D: Whether the content will go viral or not
