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FUNDAMENTALS OF DIGITAL MARKETING: MODULE 5 Quiz Answers
Get started with search Quiz Answers
Question 1: Why are search engines a great place for a business to be found?
A: People pay to use search engines, so there is a wealthy customer base there
B: People who search are actively looking for information, products or services
C: Search engines are a big trend these days
D: Search engines guarantee new customers
Question 2: What technology do search engines use to ‘crawl’ websites?
A: Androids
B: Interns
C: Automatons
D: Bots
Question 3: Which of the following can help a search engine understand what your page is about?
A: The date it was published
B: The number of images used
C: The total number of words
D: The title tag
Question 4: Fill in the blank: Spending money on search advertising influences how your website appears in ___________.
A: Organic search results
B: The search results page
C: Business directories
D: Display advertising networks
Question 5: Which of these is an important factor in the paid search auction system?
A: How famous your brand name is
B: How cool your logo is
C: How long your business has been around
D: How relevant your ads are
Question 6: Which of these can Google Search Console help you to do?
A: It helps you increase your social media following
B: It helps you optimise your Google My Business listing
C: It helps you understand which keywords people are searching for on Google
D: It helps you run A/B tests on your home page
