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FUNDAMENTALS OF DIGITAL MARKETING: MODULE 5 Quiz Answers

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 5 Quiz Answers

Get started with search Quiz Answers

Question 1: Why are search engines a great place for a business to be found?

A: People pay to use search engines, so there is a wealthy customer base there

B: People who search are actively looking for information, products or services

C: Search engines are a big trend these days

D: Search engines guarantee new customers

Question 2: What technology do search engines use to ‘crawl’ websites?

A: Androids

B: Interns

C: Automatons

D: Bots

Question 3: Which of the following can help a search engine understand what your page is about?

A: The date it was published

B: The number of images used

C: The total number of words

D: The title tag

Question 4: Fill in the blank: Spending money on search advertising influences how your website appears in ___________.

A: Organic search results

B: The search results page

C: Business directories

D: Display advertising networks

Question 5: Which of these is an important factor in the paid search auction system?

A: How famous your brand name is

B: How cool your logo is

C: How long your business has been around

D: How relevant your ads are

Question 6: Which of these can Google Search Console help you to do?

A: It helps you increase your social media following

B: It helps you optimise your Google My Business listing

C: It helps you understand which keywords people are searching for on Google

D: It helps you run A/B tests on your home page

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