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FUNDAMENTALS OF DIGITAL MARKETING: MODULE 6 Quiz Answers

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 6 Quiz Answers

Get discovered with search Quiz Answers

Question 1: Which of the following factors should you consider when optimising your website for search engines?

A: Colour scheme

B: Recycled content

C: Inspiring business name

D: Site popularity

Question 2: What should be the first step of a structured SEO plan?

A: Identifying your ad budget

B: Buying an analytics software

C: Setting up your presence on social media sites

D: Keyword research

Question 3: When it comes to search ads, which of the following could dictate how an ad will perform against a competitor?

A: Social media following

B: Bid value

C: Domain authority

D: Average number of visitors to the company’s website

Question 4: Fill in the blank: Short strings of specific keywords with low search volume are called ___________.

A: Long-hair keywords

B: Long-tail keywords

C: High-relevance keywords

D: Top-tail keywords

Question 5: Which of the following would be an ideal goal for an SEO plan?

A: Increasing social media likes and follows

B: Increasing how many relevant people visit your website

C: Showing your website to as many people as possible

D: Being in first place in SERP for any keyword

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