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FUNDAMENTALS OF DIGITAL MARKETING: MODULE 9 Quiz Answers

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 9 Quiz Answers

Improve your search campaigns Quiz Answers

Question 1: Which of the following is a benefit of using relevant ads and landing pages?

A: Increased cost for ad placements

B: Higher ad positions on the search results page

C: Higher cost per clicks on your ads

D: Ads that will ensure more purchases

Question 2: When it comes to search ads, which description best describes ‘negative keywords’?

A: Keywords with no association to your site

B: Keywords with a poor search volume

C: Keywords that are excluded from a campaign

D: Keywords that are typed incorrectly

Question 3: Fill in the blank: If you use __________ keywords when building your search ads, minor variations, like plurals, can still trigger the ad.

A: Exact Match

B: Random Match

C: Direct match

D: Close match

Question 4: What can conversion tracking in search help you measure?

A: How many transactions are completed on your site overall

B: How many people click on your SEM ad and end up browsing your site

C: How many people visiting your site from a search ad end up completing a purchase

D: How many customers your ad has converted into brand ambassadors

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