FUNDAMENTALS OF DIGITAL MARKETING: MODULE 8 Quiz Answers
Be noticed with search ads Quiz Answers
Question 1: Search engine marketing can also be called what?
A: Pay-per-click advertising
B: Organic advertising
C: Search box marketing
D: One-click advertising
Question 2: In an SEM auction, your Quality Score is based on which aspect of your ad?
Question 3: Fill in the blank: It’s possible to determine how well a/an ___________ will perform without bidding on it.
Question 4: What should your search ad have in order to promote more clicks?
A: A call to action
B: A catchy headline
C: A close-up photo
D: A social media link