Certification

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 21 Quiz Answers Get started with analytics Quiz Answers Question 1: Fill in the blank: Website analytics can tell you _____________. A: What time of day your website gets the most traffic B: How many mentions or likes you get on social media C: How …

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 20 Quiz Answers Make the most of video Quiz Answers Question 1: When incorporating videos into a digital strategy, which of the following tactics provides value to customers? A: Setting up live streams of the business’s physical shop on their website B: Publishing a how-to …

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 19 Quiz Answers Deep dive into display advertising Quiz Answers Question 1: In what way can display advertising be effective? A: It guarantees more visitors to your site B: It guarantees increased sales C: It drives traffic to your website D: It improves your ranking …

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 18 Quiz Answers Advertise on other websites  Quiz Answers Question 1: If you own a film blog, which type of customer can you expect to reach with display advertising? A: People who use ad-blockers and are interested in your subject B: People who haven’t read …

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 17 Quiz Answers Connect through email Quiz Answers Question 1: Which of the following will you need to start an email marketing programme? A: A collection of email templates B: A ‘Contact Us’ form C: A way to collect people’s email addresses D: A set …

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 16 Quiz Answers Get started with content marketing Quiz Answers Question 1: Which of the following is an accurate definition of what a content marketing campaign involves? A: Creating and posting content ad-hoc when you have the time B: The creation of time-sensitive content that …

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 15 Quiz Answers Make mobile work for you Quiz Answers Question 1: When considering how mobile users will search for your business, which types of keywords should you focus on? A: Long tail keywords B: Shorter keywords and phrases C: Longer keywords and phrases D: …

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 14 Quiz Answers Discover the possibilities of mobile Quiz Answers Question 1: When looking to ensure your website is easily accessible by mobile users, what should you focus on doing first? A: Redesign your website colour scheme B: Optimise your site C: Create a mobile …

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 13 Quiz Answers Deep dive into social media Quiz Answers Question 1: A robust social media plan includes which of the following? A: A list of content that mimics competitor content B: All of your online business goals C: A long-term schedule identifying when to …

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 12 Quiz Answers Get noticed with social media Quiz Answers Question 1: Which of the following can businesses achieve by using social media? A: Attract new audiences B: Build a good reputation with customers C: Meet sales goals D: Increase traffic to their website Question …