FUNDAMENTALS OF DIGITAL MARKETING: MODULE 16 Quiz Answers
Get started with content marketing Quiz Answers
Question 1: Which of the following is an accurate definition of what a content marketing campaign involves?
A: Creating and posting content ad-hoc when you have the time
B: The creation of time-sensitive content that can be published through various channels
C: Regularly emailing customers with news about a business’s products or services
D: The creation and promotion of online materials with the goal of increasing interest in a product or service
Question 2: What does the following definition describe? ‘The division of an audience into groups of who they are and what they like, with a goal of identifying a group most interested in your product/service.’
A: Marketing channels
C: Audience segmentation
D: Group dynamics
Question 3: Fill in the blank: When describing the purpose of content, what is missing? ‘To entertain, to inspire, to _______ and to convince’.
Question 4: Which of the following best describes why approaches to writing need to be adapted for online content?
A: Online readers have a reduced attention span, due to being flooded with information
B: Certain blogging platforms have a limit on the word count you can publish
C: Online readers only like to engage with long-form pieces of content
D: Online audiences are typically younger, so the language used needs to reflect this
Question 5: What are ‘highlighting key dates’ and ‘considering multiple channels’ best practices of?
A: Creating a content calendar
B: Designing illustrations to support content
C: Segmenting your audience
D: Identifying social media influencers
Question 6: Which of the following metrics could help you understand which blog post is resonating the most with your audience?
A: Session duration
B: Page views
C: Referral traffic
D: Unique page views