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FUNDAMENTALS OF DIGITAL MARKETING: MODULE 15 Quiz Answers
Make mobile work for you Quiz Answers
Question 1: When considering how mobile users will search for your business, which types of keywords should you focus on?
A: Long tail keywords
B: Shorter keywords and phrases
C: Longer keywords and phrases
D: Exact match keywords
Question 2: Before running search ads, you should make sure your site is mobile-friendly. Which scenario best describes a mobile-friendly experience for a customer?
A: The business has a mobile app instead of a website
B: The site include business phone numbers
C: The site works on different mobile devices
D: The site does not include any videos so it loads quickly
Question 3: Which of the following can be used to target an audience when using some social media ads?
A: People’s names
B: People’s address
C: People’s pet names
D: People’s relationship status
Question 4: When making video content for your display ads, what is most important to ensure?
A: Videos are entertaining, long and include a CTA
B: Videos are relevant, short and include a CTA
C: Videos are relevant, long and include a URL
D: Videos are short, informative and include a phone number
