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FUNDAMENTALS OF DIGITAL MARKETING: MODULE 15 Quiz Answers

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 15 Quiz Answers

Make mobile work for you Quiz Answers

Question 1: When considering how mobile users will search for your business, which types of keywords should you focus on?

A: Long tail keywords

B: Shorter keywords and phrases

C: Longer keywords and phrases

D: Exact match keywords

Question 2: Before running search ads, you should make sure your site is mobile-friendly. Which scenario best describes a mobile-friendly experience for a customer?

A: The business has a mobile app instead of a website

B: The site include business phone numbers

C: The site works on different mobile devices

D: The site does not include any videos so it loads quickly

Question 3: Which of the following can be used to target an audience when using some social media ads?

A: People’s names

B: People’s address

C: People’s pet names

D: People’s relationship status

Question 4: When making video content for your display ads, what is most important to ensure?

A: Videos are entertaining, long and include a CTA

B: Videos are relevant, short and include a CTA

C: Videos are relevant, long and include a URL

D: Videos are short, informative and include a phone number

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