FUNDAMENTALS OF DIGITAL MARKETING: MODULE 13 Quiz Answers
Deep dive into social media Quiz Answers
Question 1: A robust social media plan includes which of the following?
A: A list of content that mimics competitor content
B: All of your online business goals
C: A long-term schedule identifying when to post content
D: A list of friends who can post on the accounts
Question 2: What is the best way to put your social content in front of people who don’t already follow you?
A: Increase your email marketing campaigns
B: Ask people to share your content to their networks
C: Use paid promotion to reach new audiences
D: Put links to your social on your website
Question 3: What can social media analytics tools help you measure when assessing campaign results?
A: Whether the campaign was more successful than your competitors
B: Whether the visitors liked the social campaigns or not
C: Whether a visitor called the store after seeing a social post
D: Whether the visitor clicked on a paid ad or organic listing
Question 4: Which of the following is a pitfall when using social media for business?
A: 2-way conversation with customers
B: Not being present on every social media platform
C: Not having the resources to respond to comments and questions in a timely manner
D: Spending too much time reviewing social media analytics