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FUNDAMENTALS OF DIGITAL MARKETING: MODULE 19 Quiz Answers
Deep dive into display advertising Quiz Answers
Question 1: In what way can display advertising be effective?
A: It guarantees more visitors to your site
B: It guarantees increased sales
C: It drives traffic to your website
D: It improves your ranking in search engines
Question 2: Which of the following is an example of the type of data that advertising networks automatically collect and share with businesses?
A: The number of sales you make from the ad
B: The cost of each ad you publish
C: The cost of creating the ad
D: A prediction of sales you can make from your ad
Question 3: Which of the following is true when purchasing ad placements on an advertising network?
A: You always need to contact the owner of the website to buy ads on their page
B: The network provides data on the click-through-rate
C: The network provides names of the people who click your ad
D: The network will continue to show your ad for 7 days once your budget has expired
Question 4: If a person adds a product to a shopping basket but then leaves the website, which of the following tactics is most likely to encourage that person to return and purchase the product?
A: Retargeting with a display ad encouraging newsletter sign-up
B: Redesigning your website
C: Creating a Facebook page for your business
D: Retargeting with a display ad that has a discount coupon
Question 5: What is the first step of display retargeting?
A: Sourcing keywords
B: Defining your audience
C: Writing content
D: Setting a call to action
