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FUNDAMENTALS OF DIGITAL MARKETING: MODULE 19 Quiz Answers

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 19 Quiz Answers

Deep dive into display advertising Quiz Answers

Question 1: In what way can display advertising be effective?

A: It guarantees more visitors to your site

B: It guarantees increased sales

C: It drives traffic to your website

D: It improves your ranking in search engines

Question 2: Which of the following is an example of the type of data that advertising networks automatically collect and share with businesses?

A: The number of sales you make from the ad

B: The cost of each ad you publish

C: The cost of creating the ad

D: A prediction of sales you can make from your ad

Question 3: Which of the following is true when purchasing ad placements on an advertising network?

A: You always need to contact the owner of the website to buy ads on their page

B: The network provides data on the click-through-rate

C: The network provides names of the people who click your ad

D: The network will continue to show your ad for 7 days once your budget has expired

Question 4: If a person adds a product to a shopping basket but then leaves the website, which of the following tactics is most likely to encourage that person to return and purchase the product?

A: Retargeting with a display ad encouraging newsletter sign-up

B: Redesigning your website

C: Creating a Facebook page for your business

D: Retargeting with a display ad that has a discount coupon

Question 5: What is the first step of display retargeting?

A: Sourcing keywords

B: Defining your audience

C: Writing content

D: Setting a call to action

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