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FUNDAMENTALS OF DIGITAL MARKETING: MODULE 24 Quiz Answers

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 24 Quiz Answers

Build your online shop Quiz Answers

Question 1: What would be beneficial to include on a product description page?

A: Previous versions of the product

B: Links to other suppliers

C: Reviews of the product

D: Price comparisons

Question 2: Which of the following is an advantage of e-commerce?

A: More relaxed checkout procedure

B: Low operational costs

C: Minimal interaction required with the customer

D: Segmentation of audiences

Question 3: To an owner or administrator, what is a functional benefit of having an online store?

A: It collects the addresses of your online store visitors

B: It provides a backend system with order management

C: It provides a quicker checkout process than a physical store

D: It allows you to feature more sales and discounts than a physical store

Question 4: What is the name of the process that describes what happens when a customer is taken to a separate site to complete a transaction before being sent back to the original site again?

A: Second-party payment processing

B: Third-party payment processing

C: External payment processing

D: Internal payment processing

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