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FUNDAMENTALS OF DIGITAL MARKETING: MODULE 23 Quiz Answers

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 23 Quiz Answers

Turn data into insights Quiz Answers

Question 1: Which type of data relates to a metric that can be represented with a number?

A: Quantitative

B: Qualitative

C: Holistic

D: Customer

Question 2: What makes the data cycle useful?

A: It helps you make the most of the data collected from marketing activities

B: It helps you evaluate your competition

C: It provides information about what users like about your website

D: It presents collected data in a visually appealing way

Question 3Fill in the blank: Actionable insights can be described as explaining the ______ of an online marketing campaign.

A: ‘Why’

B: ‘How’

C: ‘When’

D: ‘Who’

Question 4: Which of the following is a benefit of using spreadsheets?

A: Vast quantities of data can be stored, sorted and analysed quickly

B: Data can only be accessed when all users are online

C: Valuable customer and market insights can be delivered quickly

D: Spreadsheets are the only way to collect data and extrapolate results

Question 5: If you needed to showcase which parts of a website are being clicked on the most, which presentation type should you consider?

A: Bar chart

B: Pie chart

C: Table

D: Heat map

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