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FUNDAMENTALS OF DIGITAL MARKETING: MODULE 23 Quiz Answers
Turn data into insights Quiz Answers
Question 1: Which type of data relates to a metric that can be represented with a number?
A: Quantitative
B: Qualitative
C: Holistic
D: Customer
Question 2: What makes the data cycle useful?
A: It helps you make the most of the data collected from marketing activities
B: It helps you evaluate your competition
C: It provides information about what users like about your website
D: It presents collected data in a visually appealing way
Question 3Fill in the blank: Actionable insights can be described as explaining the ______ of an online marketing campaign.
A: ‘Why’
B: ‘How’
C: ‘When’
D: ‘Who’
Question 4: Which of the following is a benefit of using spreadsheets?
A: Vast quantities of data can be stored, sorted and analysed quickly
B: Data can only be accessed when all users are online
C: Valuable customer and market insights can be delivered quickly
D: Spreadsheets are the only way to collect data and extrapolate results
Question 5: If you needed to showcase which parts of a website are being clicked on the most, which presentation type should you consider?
A: Bar chart
B: Pie chart
C: Table
D: Heat map
