FUNDAMENTALS OF DIGITAL MARKETING: MODULE 2 Quiz Answers
Your first steps in online success Quiz Answers
Question 1: Which tool helps you measure the success of your website?
A: Keyword Planner
B: Ad Gallery
C: Ad Preview Tool
Question 2: Which of the following statements is true when it comes to taking a business online?
A: Stick to what you are doing and don’t make changes
B: The same content works across online and offline platforms
C: Use analytics to make informed decisions
D: Use analytics to track your customers across the Internet
Question 3: Which term best describes the business activity that occurs when website visitors buy products or services from you online?
B: Display advertising
C: Search engine marketing
D: Pay per click
Question 4: Which of the following statements is true when marketing your business online?
A: You need a website to show up in search results
B: You’ll reach a similar client base to the one you have in the real world
C: You’ll be seen by the same volume of customers whether you use search advertising or not
D: Social media is a great way to engage your audience