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FUNDAMENTALS OF DIGITAL MARKETING: MODULE 2 Quiz Answers

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 2 Quiz Answers

Your first steps in online success Quiz Answers

Question 1: Which tool helps you measure the success of your website?

A: Keyword Planner

B: Ad Gallery

C: Ad Preview Tool

D: Analytics

Question 2: Which of the following statements is true when it comes to taking a business online?

A: Stick to what you are doing and don’t make changes

B: The same content works across online and offline platforms

C: Use analytics to make informed decisions

D: Use analytics to track your customers across the Internet

Question 3: Which term best describes the business activity that occurs when website visitors buy products or services from you online?

A: E-commerce

B: Display advertising

C: Search engine marketing

D: Pay per click

Question 4: Which of the following statements is true when marketing your business online?

A: You need a website to show up in search results

B: You’ll reach a similar client base to the one you have in the real world

C: You’ll be seen by the same volume of customers whether you use search advertising or not

D: Social media is a great way to engage your audience

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