FUNDAMENTALS OF DIGITAL MARKETING: MODULE 13 Quiz Answers

Deep dive into social media Quiz Answers

Question 1: A robust social media plan includes which of the following?

A: A list of content that mimics competitor content

B: All of your online business goals

C: A long-term schedule identifying when to post content

D: A list of friends who can post on the accounts

Question 2: What is the best way to put your social content in front of people who don’t already follow you?

A: Increase your email marketing campaigns

B: Ask people to share your content to their networks

C: Use paid promotion to reach new audiences

D: Put links to your social on your website

Question 3: What can social media analytics tools help you measure when assessing campaign results?

A: Whether the campaign was more successful than your competitors

B: Whether the visitors liked the social campaigns or not

C: Whether a visitor called the store after seeing a social post

D: Whether the visitor clicked on a paid ad or organic listing

Question 4: Which of the following is a pitfall when using social media for business?

A: 2-way conversation with customers

B: Not being present on every social media platform

C: Not having the resources to respond to comments and questions in a timely manner

D: Spending too much time reviewing social media analytics