FUNDAMENTALS OF DIGITAL MARKETING: MODULE 8 Quiz Answers

Be noticed with search ads Quiz Answers

Question 1: Search engine marketing can also be called what?

A: Pay-per-click advertising

B: Organic advertising

C: Search box marketing

D: One-click advertising

Question 2: In an SEM auction, your Quality Score is based on which aspect of your ad?

A: Bid

B: Relevance

C: Wit

D: Length

Question 3: Fill in the blank: It’s possible to determine how well a/an ___________ will perform without bidding on it.

A: Auction

B: Website

C: Keyword

D: Advert

Question 4: What should your search ad have in order to promote more clicks?

A: A call to action

B: A catchy headline

C: A close-up photo

D: A social media link