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FUNDAMENTALS OF DIGITAL MARKETING: MODULE 17 Quiz Answers
Connect through email Quiz Answers
Question 1: Which of the following will you need to start an email marketing programme?
A: A collection of email templates
B: A ‘Contact Us’ form
C: A way to collect people’s email addresses
D: A set budget
Question 2: Which of the following is a common feature of email marketing platforms?
A: Personalised, custom templates
B: A free list of email addresses you can target
C: A feature allowing users to unsubscribe from your emails
D: Automation of your search ad campaigns
Question 3: Which of these is a good practice to keep in mind when sending emails to your contacts?
A: Run an A/B test on your subject line to determine which one works best
B: Send the same generic and simple message to your entire contact database
C: Include enough content in the email so there is no need for them to click away to read further elsewhere
D: Only include a call to action on the landing page you’re linking to in the email
Question 4: If the open rate of your emails seems low, which of the following could help you fix that?
A: Redesign your website
B: Change the colour of the buttons inside your email
C: Send your emails to more contacts
D: Adjust the subject line of your email
Question 5: Which of the following statements is true when it comes to running email campaigns for a business?
A: There’s no need to use sponsored ads within your email marketing
B: There’s no need for analytics when it comes to email marketing
C: You need to include personal contact details
D: You can use any imagery, despite copyright
