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FUNDAMENTALS OF DIGITAL MARKETING: MODULE 20 Quiz Answers
Make the most of video Quiz Answers
Question 1: When incorporating videos into a digital strategy, which of the following tactics provides value to customers?
A: Setting up live streams of the business’s physical shop on their website
B: Publishing a how-to video on their website
C: Producing sale campaign videos
D: Sharing personal vlogs
Question 2: What can using video as part of your online presence help you create?
A: Content that will go viral
B: A channel to engage with customers
C: A variety of different brand perceptions
D: An online following and fanbase
Question 3: Fill in the blank: As a small business, creating videos to showcase your business or product requires only ______.
A: An agency, professional crew and equipment
B: Creativity, lots of experience and a large budget
C: Creativity, planning and any budget
D: Creativity, planning and high-quality equipment
Question 4: Using videos in email marketing and social media is an effective way to do what?
A: Increase word of mouth referrals
B: Engage and grow your audience
C: Guarantee sales of your product or service
D: Lower the cost of developing content
Question 5: How can you take advantage of video for your product/services without actually making a video?
A: This isn’t possible
B: Advertise on other people’s videos
C: Use images with a call to action instead
D: Share other people’s videos
Question 6: When looking at your video analytics, you discover people are only watching the first few seconds of your video. What should you do?
A: Consider removing the video from the platform
B: Consider re-shooting your video based on comments
C: Consider updating your preview images, video titles or descriptions
D: Consider asking people to watch the whole video in the description
