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FUNDAMENTALS OF DIGITAL MARKETING: MODULE 22 Quiz Answers

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 22 Quiz Answers

Find success with analytics Quiz Answers

Question 1: Most web analytics tools can tell you what information about the user?

A: Their contact details, their behaviour and their operating system

B: Their location, type of device they’re using and pages visited

C: Their location, type of device they’re using and contact details

D: Their interests, when they delete their browser cookies and their location

Question 2: Fill in the blank: If an ad is not performing well, one effective tactic is to _____________.

A: Try a different search engine

B: Tweak the ad’s copy and analyse the results

C: Hire a professional ad agency

D: Delete the ad and try again

Question 3: Which section of Google Analytics can tell you whether visitors have found your website via social media?

A: Site search

B: Acquisition

C: Behaviour

D: Search Console

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