FUNDAMENTALS OF DIGITAL MARKETING: MODULE 22 Quiz Answers
Find success with analytics Quiz Answers
Question 1: Most web analytics tools can tell you what information about the user?
A: Their contact details, their behaviour and their operating system
B: Their location, type of device they’re using and pages visited
C: Their location, type of device they’re using and contact details
D: Their interests, when they delete their browser cookies and their location
Question 2: Fill in the blank: If an ad is not performing well, one effective tactic is to _____________.
A: Try a different search engine
B: Tweak the ad’s copy and analyse the results
C: Hire a professional ad agency
D: Delete the ad and try again
Question 3: Which section of Google Analytics can tell you whether visitors have found your website via social media?
A: Site search
D: Search Console