FUNDAMENTALS OF DIGITAL MARKETING: MODULE 26 Quiz Answers
Expand internationally Quiz Answers
Question 1: What is the best way to translate the content on your website for a new market?
A: Google translate
B: Native speakers
C: Translation software
D: Language guide
Question 2: Before starting to promote products to other countries online, what could you use to gauge demand for your product in that specific market?
A: Translation software
B: Keyword planning tools
C: Interviews with people from that country
D: A range of search ads in different countries
Question 3: When adapting your website for customers who speak a different language, what should you do?
A: Have a ‘translate’ button that pulls a translation from an external provider
B: Translate your content with consideration to particular words and phrases
C: Translate your content directly, word for word
D: Localise the name of the business owners
Question 4: Which of the following is primarily meant to target new customers online?
A: Email marketing
B: Print advertising
C: Retargeting advertising
D: Search advertising
Question 5: What should a business do first, when considering going into a new market?
A: Hire an agency to translate its website into the local language
B: Open a new office in the capital city
C: Determine its ability to deliver products and review all tax and legal information
D: Invest in major ad campaigns to raise brand awareness
Question 6: When selling to people in different countries, what payment form should you consider using if you aren’t already?
A: Debit cards
B: Credit cards
C: Paypal or Worldpay
D: Bank transfers
Question 7: Which of the following options is important to research when planning to expand delivery of products and services to customers across the globe?
A: What times of the day international shoppers are online
B: The legal and tax considerations in that market
C: Which social channels are popular in that market
D: Which couriers offer the cheapest services for global shipping