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FUNDAMENTALS OF DIGITAL MARKETING: MODULE 26 Quiz Answers

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 26 Quiz Answers

Expand internationally Quiz Answers

Question 1: What is the best way to translate the content on your website for a new market?

A: Google translate

B: Native speakers

C: Translation software

D: Language guide

Question 2: Before starting to promote products to other countries online, what could you use to gauge demand for your product in that specific market?

A: Translation software

B: Keyword planning tools

C: Interviews with people from that country

D: A range of search ads in different countries

Question 3: When adapting your website for customers who speak a different language, what should you do?

A: Have a ‘translate’ button that pulls a translation from an external provider

B: Translate your content with consideration to particular words and phrases

C: Translate your content directly, word for word

D: Localise the name of the business owners

Question 4: Which of the following is primarily meant to target new customers online?

A: Email marketing

B: Print advertising

C: Retargeting advertising

D: Search advertising

Question 5: What should a business do first, when considering going into a new market?

A: Hire an agency to translate its website into the local language

B: Open a new office in the capital city

C: Determine its ability to deliver products and review all tax and legal information

D: Invest in major ad campaigns to raise brand awareness

Question 6: When selling to people in different countries, what payment form should you consider using if you aren’t already?

A: Debit cards

B: Credit cards

C: Paypal or Worldpay

D: Bank transfers

Question 7: Which of the following options is important to research when planning to expand delivery of products and services to customers across the globe?

A: What times of the day international shoppers are online

B: The legal and tax considerations in that market

C: Which social channels are popular in that market

D: Which couriers offer the cheapest services for global shipping

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