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FUNDAMENTALS OF DIGITAL MARKETING: MODULE 9 Quiz Answers
Improve your search campaigns Quiz Answers
Question 1: Which of the following is a benefit of using relevant ads and landing pages?
A: Increased cost for ad placements
B: Higher ad positions on the search results page
C: Higher cost per clicks on your ads
D: Ads that will ensure more purchases
Question 2: When it comes to search ads, which description best describes ‘negative keywords’?
A: Keywords with no association to your site
B: Keywords with a poor search volume
C: Keywords that are excluded from a campaign
D: Keywords that are typed incorrectly
Question 3: Fill in the blank: If you use __________ keywords when building your search ads, minor variations, like plurals, can still trigger the ad.
A: Exact Match
B: Random Match
C: Direct match
D: Close match
Question 4: What can conversion tracking in search help you measure?
A: How many transactions are completed on your site overall
B: How many people click on your SEM ad and end up browsing your site
C: How many people visiting your site from a search ad end up completing a purchase
D: How many customers your ad has converted into brand ambassadors
