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FUNDAMENTALS OF DIGITAL MARKETING: MODULE 6 Quiz Answers
Get discovered with search Quiz Answers
Question 1: Which of the following factors should you consider when optimising your website for search engines?
A: Colour scheme
B: Recycled content
C: Inspiring business name
D: Site popularity
Question 2: What should be the first step of a structured SEO plan?
A: Identifying your ad budget
B: Buying an analytics software
C: Setting up your presence on social media sites
D: Keyword research
Question 3: When it comes to search ads, which of the following could dictate how an ad will perform against a competitor?
A: Social media following
B: Bid value
C: Domain authority
D: Average number of visitors to the company’s website
Question 4: Fill in the blank: Short strings of specific keywords with low search volume are called ___________.
A: Long-hair keywords
B: Long-tail keywords
C: High-relevance keywords
D: Top-tail keywords
Question 5: Which of the following would be an ideal goal for an SEO plan?
A: Increasing social media likes and follows
B: Increasing how many relevant people visit your website
C: Showing your website to as many people as possible
D: Being in first place in SERP for any keyword
