FUNDAMENTALS OF DIGITAL MARKETING: MODULE 1 Quiz Answers

The Online Opportunity Quiz Answers

Question 1: The increased use of the Internet presents a lot of potential for which types of businesses?

A: All businesses

B: Small business owners

C: International businesses

D: Local businesses

Question 2: Taking a business online can involve many different steps. When starting out, which activity could be a part of this process?

A: Sending flyers with your web address to customers

B: Creating a business listing in online local directories

C: Increasing print and billboard advertising

D: Building a team of digital advertising experts

Question 3: Which of the following is the easiest way for visitors to learn about a business while visiting a website?

A: Getting a free ‘taster’ of one of your products when they sign up to receive emails

B: Listening to an audio file that auto plays whenever someone visits your site

C: Browsing your product pages and reviewing the Frequently Asked Questions page

D: Reading the terms and conditions for your products on your site

Question 4: What is a key benefit of having an online presence for a business?

A: The ability to sell products directly to customers through social media

B: Being visible when people search for a business like yours

C: Sending users emails to update them on new products

D: Being able to offer new customers promotional discounts