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FUNDAMENTALS OF DIGITAL MARKETING – The Online Opportunity Module 1 Quiz Answers

FUNDAMENTALS OF DIGITAL MARKETINGTake a Business Online – The Online Opportunity Module 1 Quiz Answers

Master the basics of digital marketing with our Interactive Advertising Bureau-accredited course. There are 26 modules to explore, all created by Google trainers, packed full of practical exercises and real-world examples to help you turn knowledge into action.

The Online Opportunity Quiz Answers

Intro to the Digital Garage Check your knowledge Answers

Question 1: Doing business online brings lots of fantastic opportunities – it can really help your company in new and exciting ways. Once your business is online, what opportunities can you take advantage of?

Select All Correct Responses

  • Finding lots of new customers – everyone’s online these days
  • Selling your products or services straight from your website or app
  • Delivering targeted advertising to customers
  • Saving money on your heating bills
  • Learning more about what your customers love
  • Using analytics to power your online sales

Your digital opportunity Check your knowledge Answers

Question 1: Karl, a 50-year-old mechanic, runs the local garage in a small town and is considering taking his business online. How could going digital benefit his business?

Select All Correct Responses

  • He’d be more visible to customers
  • He can target ads at local customers
  • It’s easier to communicate with customers
  • Less need for customer conversations
  • More insights into customers’ online behaviour
  • He can modernise his company logo

The Online Opportunity Final Quiz Answers

Question 1: The increased use of the Internet presents a lot of potential for which types of businesses?

A: All businesses

B: Small business owners

C: International businesses

D: Local businesses

Question 2: Taking a business online can involve many different steps. When starting out, which activity could be a part of this process?

A: Sending flyers with your web address to customers

B: Creating a business listing in online local directories

C: Increasing print and billboard advertising

D: Building a team of digital advertising experts

Question 3: Which of the following is the easiest way for visitors to learn about a business while visiting a website?

A: Getting a free ‘taster’ of one of your products when they sign up to receive emails

B: Listening to an audio file that auto plays whenever someone visits your site

C: Browsing your product pages and reviewing the Frequently Asked Questions page

D: Reading the terms and conditions for your products on your site

Question 4: What is a key benefit of having an online presence for a business?

A: The ability to sell products directly to customers through social media

B: Being visible when people search for a business like yours

C: Sending users emails to update them on new products

D: Being able to offer new customers promotional discounts

FUNDAMENTALS OF DIGITAL MARKETING From Grow with Google – Skillshop The Online Opportunity Module 1 Exam Answers

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