FUNDAMENTALS OF DIGITAL MARKETING – Take a Business Online – The Online Opportunity Module 1 Quiz Answers
Master the basics of digital marketing with our Interactive Advertising Bureau-accredited course. There are 26 modules to explore, all created by Google trainers, packed full of practical exercises and real-world examples to help you turn knowledge into action.
The Online Opportunity Quiz Answers
Intro to the Digital Garage Check your knowledge Answers
Question 1: Doing business online brings lots of fantastic opportunities – it can really help your company in new and exciting ways. Once your business is online, what opportunities can you take advantage of?
Select All Correct Responses
- Finding lots of new customers – everyone’s online these days
- Selling your products or services straight from your website or app
- Delivering targeted advertising to customers
- Saving money on your heating bills
- Learning more about what your customers love
- Using analytics to power your online sales
Your digital opportunity Check your knowledge Answers
Question 1: Karl, a 50-year-old mechanic, runs the local garage in a small town and is considering taking his business online. How could going digital benefit his business?
Select All Correct Responses
- He’d be more visible to customers
- He can target ads at local customers
- It’s easier to communicate with customers
- Less need for customer conversations
- More insights into customers’ online behaviour
- He can modernise his company logo
The Online Opportunity Final Quiz Answers
Question 1: The increased use of the Internet presents a lot of potential for which types of businesses?
A: All businesses
B: Small business owners
C: International businesses
D: Local businesses
Question 2: Taking a business online can involve many different steps. When starting out, which activity could be a part of this process?
A: Sending flyers with your web address to customers
B: Creating a business listing in online local directories
C: Increasing print and billboard advertising
D: Building a team of digital advertising experts
Question 3: Which of the following is the easiest way for visitors to learn about a business while visiting a website?
A: Getting a free ‘taster’ of one of your products when they sign up to receive emails
B: Listening to an audio file that auto plays whenever someone visits your site
C: Browsing your product pages and reviewing the Frequently Asked Questions page
D: Reading the terms and conditions for your products on your site
Question 4: What is a key benefit of having an online presence for a business?
A: The ability to sell products directly to customers through social media
B: Being visible when people search for a business like yours
C: Sending users emails to update them on new products
D: Being able to offer new customers promotional discounts