FUNDAMENTALS OF DIGITAL MARKETING: MODULE 1 Quiz Answers
The Online Opportunity Quiz Answers
Question 1: The increased use of the Internet presents a lot of potential for which types of businesses?
A: All businesses
B: Small business owners
C: International businesses
D: Local businesses
Question 2: Taking a business online can involve many different steps. When starting out, which activity could be a part of this process?
A: Sending flyers with your web address to customers
B: Creating a business listing in online local directories
C: Increasing print and billboard advertising
D: Building a team of digital advertising experts
Question 3: Which of the following is the easiest way for visitors to learn about a business while visiting a website?
A: Getting a free ‘taster’ of one of your products when they sign up to receive emails
B: Listening to an audio file that auto plays whenever someone visits your site
C: Browsing your product pages and reviewing the Frequently Asked Questions page
D: Reading the terms and conditions for your products on your site
Question 4: What is a key benefit of having an online presence for a business?
A: The ability to sell products directly to customers through social media
B: Being visible when people search for a business like yours
C: Sending users emails to update them on new products
D: Being able to offer new customers promotional discounts