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FUNDAMENTALS OF DIGITAL MARKETING: MODULE 4 Quiz Answers
Plan your online business strategy Quiz Answers
Question 1: What is the first step in creating an online business strategy?
A: Identifying business goals
B: Understanding what the competition is doing
C: Knowing the market
D: Aligning goals to the strategy
Question 2: What is the purpose of the ‘See, Think, Do, Care’ framework?
A: To help determine a marketing strategy
B: To help a business understand the customer journey online
C: To help a business reach a global audience
D: To give insight into specific customer groups
Question 3: Why is optimising customer touchpoints online beneficial for businesses?
A: It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility
B: It gives businesses the opportunity to save money on online advertising
C: It provides customers with value every time they come into contact with a brand, helping build trust
D: It gives businesses an opportunity to collect more data from potential customers
Question 4: Once you’ve worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy?
A: Incorporate it within marketing materials across all channels to help raise customer awareness
B: Create an email campaign letting your customers know why you are unique
C: Film a video explaining your unique selling point and send it to employees
D: Create a press release and distribute it through your channels
Question 5: What type of information can KPIs provide?
A: Audience segmentation
B: Long-term projections
C: Financial viability
D: Board decisions
