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FUNDAMENTALS OF DIGITAL MARKETING: MODULE 11 Quiz Answers Help people nearby find you online Quiz Answers Question 1: Which of the following factors help search engines determine if your business is local? A: Location details on the website, quality content and how mobile friendly the website is B: Location details …

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 10 Quiz Answers Get noticed locally Quiz Answers Question 1: How can you improve a business’s visibility to people located near you geographically? A: Translate your website into at least two more languages B: Offer free phone support during business hours C: Ensure you have …

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 9 Quiz Answers Improve your search campaigns Quiz Answers Question 1: Which of the following is a benefit of using relevant ads and landing pages? A: Increased cost for ad placements B: Higher ad positions on the search results page C: Higher cost per clicks …

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 8 Quiz Answers Be noticed with search ads Quiz Answers Question 1: Search engine marketing can also be called what? A: Pay-per-click advertising B: Organic advertising C: Search box marketing D: One-click advertising Question 2: In an SEM auction, your Quality Score is based on …

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 7 Quiz Answers Make search work for you Quiz Answers Question 1: Which of the following page titles would be most suitable for a website page describing a store’s return policy? A: How to Send Stuff Back B: [Company Name’s] Return Policy C: Return Policy …

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 6 Quiz Answers Get discovered with search Quiz Answers Question 1: Which of the following factors should you consider when optimising your website for search engines? A: Colour scheme B: Recycled content C: Inspiring business name D: Site popularity Question 2: What should be the …

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 5 Quiz Answers Get started with search Quiz Answers Question 1: Why are search engines a great place for a business to be found? A: People pay to use search engines, so there is a wealthy customer base there B: People who search are actively …

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 4 Quiz Answers Plan your online business strategy Quiz Answers Question 1: What is the first step in creating an online business strategy? A: Identifying business goals B: Understanding what the competition is doing C: Knowing the market D: Aligning goals to the strategy Question …

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 3 Quiz Answers Build your web presence Quiz Answers Question 1: Which of the following statements is true when it comes to developing a web presence for a business? A: Customers can learn about a business by downloading a mobile app, but they can’t place …

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 2 Quiz Answers Your first steps in online success Quiz Answers Question 1: Which tool helps you measure the success of your website? A: Keyword Planner B: Ad Gallery C: Ad Preview Tool D: Analytics Question 2: Which of the following statements is true when …